Sports nutrition brand Maximuscle, part of GSK, has been renamed Maxinutrition as part of a long term strategy to broaden the relevance and appeal of protein.
The traditional Maximuscle products will be rebranded and divided into four ranges: Recover and Rebuild; Mass and Size; Strength and Power; and Lean Definition.
The rebrand is supported by a consumer campaign, feedyourmuscles, which uses real people to demonstrate the difference protein makes to them when they exercise.
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Taylor Made Designs
Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park market with bespoke uniform, workwear, branded retail and promotional merchandise for almost three decades.
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